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We’re reinventing B2B buying decision making

We’re Slooster

Our Story

Prior to launching Slooster, founding CEO Blake Park helped major software companies like Microsoft and AWS market their products. It was while overseeing marketing research that Blake repeatedly heard a common problem: Companies of all sizes struggle when making major software and other complex purchases.

Their pain centered on the challenge the buying team or the buying committee tasked with investigating options and then making a purchase decision encounters. Namely, they are often overwhelmed with the task. They struggle keeping track of demo assessments, analyst reports, and more. The result? The buying committee and the procurement department become mutually frustrated with what the CTO of a Fortune 500 company likened to being in "sausage factory."

Blake subsequently experienced that frustration first-hand multiple times when he served on buying committees for large enterprises and mid-sized companies making software and other complex purchases.

Out of that pain and a recognition of how generative AI could be used to address that pain was born Slooster.

Slooster's products have not been released yet, but if you are interested in learning more or participating in the product rollout, contact us today.

Leadership

Blake Park, co-founder and CEO

While Blake's career spans working for major companies, marketing agencies, and consultancies, he also brings experience as an entrepreneur. Blake co-founded and was one of the first hires for two startups (one of which was purchased by Hewlett-Packard Enterprise). He also is a recognized innovator in B2B user experiences, technology, and marketing for companies such as AWS, Microsoft, SVB, ServiceNow, and Getty Images. Blake earned his MBA from USC and his undergraduate degree from Yale.

Kenn Herman, Co-founder and CTO

Bringing deep hands-on experience developing core technology platforms, Kenn also brings extensive experience leading engineering teams, including three times as CTO. Kenn brings more than 25 years of technology experience, including working as a solution architect and developing AI/ML models and applications. He earned his undergraduate degree in computer science from Western Washington University.

Slooster marks a reunion of Blake and Kenn working together. They first worked together more than 20 years ago when they developed the first e-commerce site for Sierra Entertainment, a company now under Microsoft's gaming division.

Slooster key numbers

Of  procurement professionals encounter challenges  when purchasing software and services*

79%

Average size of a B2B buying committee**

7-23

Estimated number of documents handled by a buyiing committee for each software purchase***

80+

Buying orchestration from Slooster. Collborate on your terms.

Ready to take your buying prowess to new level?

Find out more about Slooster

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